In the book: 'Subliminal Ad-Ventures in Erotic Art',by DR. Wilson Bryan Key, Marshal McLuhan says that whoever is studying the human brain should get to know all about the subconscious mind. The subconscious mind is very powerful and some people are terrified of it because of the power that consists.
When the message is being absorbed deep, it can become a work of art into multiple dimensions.
Dr. Bryan Key states that the human perceptions are like thin layers of an onion where beneath the layer that one is trying to peel off there's another layer and another and they keep on going. All of this means whether what we perceive is really there or not. He is asking whether or not we invent our own perceptions just to fulfill our conscious and unconscious motives.
References:
Amazon. 2016. Subliminal Ad-Ventures in Erotic Art: Dr. Wilson Bryan Key: 9780828319515: Amazon.com: Books. [ONLINE] Available at: http://www.amazon.com/Subliminal-Ad-Ventures-Erotic-Wilson-Bryan/dp/0828319510/ref=pd_sim_14_3?ie=UTF8&dpID=513p44ngwsL&dpSrc=sims&preST=_AC_UL320_SR214%2C320_&refRID=1ZFYD6G99SGMPPNHRJFS. [Accessed 13 May 2016].
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