Public advertising started in 1957 with the publication of Vance Packard's book entitled, 'The Hidden Persuaders.'
In the 1970's, Dr.Bryan Key wrote books about subliminal messages where they claimed sexual symbols or objects that make consumers buy more. He said thet the word, 'Sex' was often used as a subliminal message.
References:
Conscious Life News. 2016. How Subliminal Messages are Used to Control Your Mind : Conscious Life News. [ONLINE] Available at: http://consciouslifenews.com/subliminal-messages-control-mind/1153162/. [Accessed 08 May 2016].
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