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Benson and Hedges subliminal messages

The Benson and Hedges company often uses subliminal messages in their advertising.

One of the Benson and Hedges person said this: “As a smoker, you smoke a lot of cigarettes when you feel fear…So, when I tell you that smoking is bad, that you can get cancer from it…that you are killing yourself, most likely you’ll become afraid and you’ll want a cigarette.” - Eric Eraly

This phrase literally is telling the viewers to go and buy cigarettes from them. Advertisers know that people won't bother to look into detail in the printed advert that's why hidden messages are infiltrated.

Ads are designed to the subconscious mind and not the conscious and this s because the subconscious is above the level of power on the conscious. On average, people won't look more than 2 seconds at an average advert so the advertiser has to use those 2 seconds carefully to make a huge impact on the viewer.

References:

The Dark Side of Subliminal Advertising: Benson & Hedges. 2016. The Dark Side of Subliminal Advertising: Benson & Hedges. [ONLINE] Available at:http://darksidesubliminal.blogspot.com.mt/2014/01/as-smoker-you-smoke-lot-ofcigarettes.html#.VzrgN_l97IU. [Accessed 17 May 2016].

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In the book: 'Subliminal Ad-Ventures in Erotic Art',by DR. Wilson Bryan Key, Marshal McLuhan says that whoever is studying the human brain should get to know all about the subconscious mind. The subconscious mind is very powerful and some people are terrified of it because of the power that consists. 

When the message is being absorbed deep, it can become a work of art into multiple dimensions. 

Dr. Bryan Key states that the human perceptions are like thin layers of an onion where beneath the layer that one is trying to peel off there's another layer and another and they keep on going. All of this means whether what we perceive is really there or not. He is asking whether or not we invent our own perceptions just to fulfill our conscious and unconscious motives. 













References:

Amazon. 2016. Subliminal Ad-Ventures in Erotic Art: Dr. Wilson Bryan Key: 9780828319515: Amazon.com: Books. [ONLINE] Available at: http://www.amazon.com/Subliminal-Ad-Ventures-Erotic-Wilson-Bryan/dp/0828319510/ref=pd_sim_14_3?ie=UTF8&dpID=513p44ngwsL&dpSrc=sims&preST=_AC_UL320_SR214%2C320_&refRID=1ZFYD6G99SGMPPNHRJFS. [Accessed 13 May 2016].

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Advertisements have layers, as said in the article, 'Subliminal messages in advertising of why ads are like ogres'. It is stated that if for example there was an advertisement about some well-known sneakers and in this advertisement someone said that if you wear them, you're cool, and especially if it's a celebrity, who's wearing the sneakers.

There are 2 different so-called layers with messages:

Supraliminal and Subliminal, supraliminal is where you see or hear in the conscious and subliminal is the one which is beneath the conscious, aka subconscious. 

These hidden messages receive a lot of attention with consumers because sexual content is often involved.  

Kolenda says in his article, that these popular examples don't even have anything subliminal inside, but they have some images disguised as supraliminal, where one can see the image 'hidden'.  







References:

RealKM. 2016. Subliminal messages in advertising (or why ads are like ogres) | RealKM. [ONLINE] Available at: http://realkm.com/2015/12/31/subliminal-messages-in-advertising-or-why-ads-are-like-ogres/. [Accessed 10 May 2016].

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Subliminal messages have 5 main topics which are: sex, food, fear, drug and violence. These topics are the most effective messages sent as a subliminal message and influence lots of audiences. These people want to influence us into buying products or services that we don't even need. 

Public advertising started in 1957 with the publication of Vance Packard's book entitled, 'The Hidden Persuaders.'

In the 1970's, Dr.Bryan Key wrote books about subliminal messages where they claimed sexual symbols or objects that make consumers buy more. He said thet the word, 'Sex' was often used as a subliminal message. 














References: 

Conscious Life News. 2016. How Subliminal Messages are Used to Control Your Mind : Conscious Life News. [ONLINE] Available at: http://consciouslifenews.com/subliminal-messages-control-mind/1153162/. [Accessed 08 May 2016].

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As said in the article (Subliminal Manipulation), any subliminal message that is perceived consciously can be discussed, argued, evaluated and also criticized. Messages which are presented to the people as forms of: pictures, sounds or video that can be very fast, will overpass anyone's subconscious mind. 

Since World War 1, subliminal messages have been used through advertising such as the Times, and when these example where noticed by some people, the readers would pass it off as a joke or as an accident. 

One really popular advertisement was of the film, 'Picnic', where in this short clip a hidden message with the words, 'Hungry? Eat Popcorn, Thirsty? Drink Coca Cola', was shown to the audience. It is flashed 0.003 per second which is really fast and won't be easily seen with the naked eye.  














References:

Subliminal Manipulation. 2016. Subliminal Manipulation. [ONLINE] Available at:http://subliminalmanipulation.blogspot.com.mt/. [Accessed 06 May 2016].