Wednesday, 3 February 2016

Research

We live in a complex society where our safety and well-being is mostly protected. Most of us feel safe driving down to the local supermarket and back, knowing that we will not be assaulted on the way and that our kids and home is safe from harm. What if our society is taken away, or we are taken away from society. If a group of us is dropped on a remote island, it is likely that some of us will survive and procreate. Coded into our genetic structure are instincts that will assure the continuation of mankind if we are faced with such a situation. 

Drives such as thirst, hunger, and sex, will propel us to take whatever actions necessary to survive. Meyers has said, "Sexual motivation is nature's clever way of making people procreate, thus enabling our specie's survival. The pleasure of sex is our genes' way of preserving and spreading themselves." Fear of death, pain, and suffering will warn us from dangerous situations. Since we live in a sheltered society, our primal drives and fears have been altered to fit other forms. These diametrical extremes-the beginning and the end, have been molded into desire for attention, reassurance, acceptance, immortality, and the fear of financial hardship, sexual insecurity, and loss of power. Few of us worry about when our next meal is, and whether we will be living tomorrow. I

f we are ever thirsty, we approach the nearest water fountain or the vending machine. Despite the fact that our drives and fears are subdued and domesticated, they still exist within us. Advertisers take advantage of this to tempt our deepest drives and scare our morbid fears. Dixon has said that since drives exist at such a fundamental level within us, it is prime target for subliminal stimuli. 

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